As part of the “Valorisation and promotion of authentic Italian agri-food products” project, the Italy-America Chamber of Commerce organised an exhibition area at the Expo, which was held on 13-14 May 2016, just before the GFNY 2016 event, an endurance cycling race that attracts approximately 6.000 athletes and an average of 10.000 visitors. On this occasion the chamber organised a series of tasting events of typical Italian products and the public were given flyers and brochures with information on PDO and PGI products.