As part of the “Valorisation and promotion of authentic Italian agri-food products” project, the Italian Chamber of Commerce Italian in Canada - West held a networking event at Caffè Sciué on Pender in Vancouver for the official launch of the campaign and to promote the Media Dinner and Dine Italia Week on the 12/06/2016. Principal influencers and stakeholders, including the press (journalists, bloggers, TV and radio celebrities) and specialist sector operators attended the event, giving added-value to the initiative, while raising awareness and guaranteeing ‘word-of-mouth’ knowledge about the negative effects of the Italian Sounding phenomenon. The presentation of the project’s initiatives was accompanied by an aperitif of Italian PDO and PGI products.