As part of the “Valorisation and promotion of authentic Italian agri-food products” project, with the “Taste & Learn” formula, the Italian Chamber of Commerce in Montreal organised a guided tasting of authentic Italian products and info-training sessions at food boutiques and gourmet stores in the Montreal metropolitan area. At the “Milano Fruiterie” and “Marche Richmond” food locations there was a corner where expert personnel explained the characteristics of the products and their designations of origin. Among these products were Salame di Milano PDO, Bresaola PGI, Formaggio Monte Veronese PDO and Garda Bresciano PDO extra-virgin olive oil. The distribution of brochures with QR codes allowed visitors to access more detailed information on the various specialities and their traceability.