The latest WestEdge Design Fair, the yearly design exhibition showcasing the world’s contemporary design excellence in California, took place in Los Angeles from 18 to 21 October.

As part of the True Italian Taste project, the Italy-America Chamber of Commerce West “took over” the Citi Culinary Pavilion, a kitchen space sponsored by Citi Bank, and put the spotlight on contemporary Italian cuisine and protected denominations. The occasion also served to launch the third Week of Italian cuisine in the world, the culinary focus of which centred on the region of Apuglia, with the involvement of a vast audience of food & beverage, design and media professionals.

The star of the first culinary training session was Consorzio del Prosciutto di Parma (Parma Ham Consortium), in the person of Chef Fabio Ugoletti, who took the audience on an experiential journey through history, tradition, production and flavour. The focus highlighted the special features of this queen of Italian food, with a practical demonstration on how to cut the ham by hand and use it as a tasty ingredient. Born in Parma and a former teacher at the ALMA Culinary Institute, Chef Ugoletti poured his passion and professionalism into revealing a product that is enjoying constant growth on the local market but whose use leaves plenty of room for improvement.

The session was followed by an event by 1 Michelin Star Chef Luigi Fineo, whose dish - cavatelli pasta with mussels steamed in Peroni beer - represented the perfect combination of culinary innovation and design, with a special focus on the traditional flavours of Bari. This was followed by a beer tasting in Sempli designer glasses created by the Italian designer, Daniel Semeraro.

The True Italian Taste initiatives rounded off with an autumnal culinary demo, involving a dish of pumpkin risotto with coffee powder, prepared by Chef Ugoletti.