The Italian Chamber of Commerce in Canada-West participated in the annual Winnipeg Wine Festival with a Wines of Italy stand, serving samples of Grana Padano PDO, Prosciutto di Parma PDO and Aceto Balsamico di Modena PGI with prestigious Italian wines by more than 40 Italian wine-makers.

The initiative, with a focus on promotion of authentic Italian excellence, also offered an opportunity to present Italian PDO and PGI products not only to members of the trade, who are already aware of the importance of certified quality, but to the general public of consumers, who tend to be less aware of the importance of the features of traceability, authenticity and the production process expressed through certification.