As part of the “Valorisation and promotion of authentic Italian agri-food products” project, the Italian Chamber of Commerce in Houston took part in the 9th “Zest in the West” event, which was held in Houston on the 19th October 2016. The event, promoted by the Kroger supermarket chain, enabled visitors to taste a wide variety of artisanal products and watch the competition between some of the best restaurants in Houston, as they fought to win the “Best of Zest Culinary Awards”. The Houston Chamber of Commerce presented an information stand on “The Extraordinary Italian Taste” initiative, as well as tastings of certified Italian cheeses. Zest in the West also featured the “Bubbles & Brews” event, which allowed visitors to taste a selection of fine sparkling wines and rare premium beers.