The Project

The True Italian Taste project - funded and promoted by the Ministry of Economic Development and realised by Assocamerestero with the support of 9 Italian Chambers of Commerce in Chicago, Houston, Los Angeles, Miami, New York, Montréal, Toronto, Vancouver and Mexico City - is a major campaign to enhance the awareness of authentic Italian products in the USA, Canada and Mexico. True Italian Taste, which is part of a programme promoted by the Ministry of Economic Development under the name “The Extraordinary Italian Taste”, has the aim of:

THE FIRST YEAR (2016/17)
3 strategic incoming business projects supporting positioning of Italian products on international markets involving a total of 36 dealers, with 700 business meetings and almost 400 participating enterprises.
1 press conference at the Chamber of Deputies presenting the project’s goals and planned actions for the protection of Italian products in North America.
1 conference with institutions in Puglia and enterprises in the area regarding certified production and prevention of the phenomenon of “Italian-sounding products”.
59 events help to promote and strengthen the position of authentic Italian products in Canada, the United States and Mexico.
16 masterclasses with the involvement of chefs, nutritionists and salespeople in various parts of North America focusing on DOP and IGP products.
1 app about 100% Italian extra virgin olive oil.
1 seminar entitled “Authentically Vino: promoting Italian wines in the USA, CANADA and MEXICO”, held at the prestigious Vinitaly trade fair in Verona.
3 educational tours with the involvement of 27 key influencers (reporters, bloggers, chefs) in Apulia, Campania, Veneto, Friuli Venezia Giulia, Emilia Romagna, Lombardy to underline the excellence of Italian food and wine and demonstrate the quality of Italian production processes to consumers.
THE SECOND YEAR (2017/18)
3 strategic incoming business projects
1 press conference
1 conference
40 promotional events
9 masterclasses
2 educational tours
1 conference

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