On 17-18 October 2017 Assocamerestero, in collaboration with Promos (special company of the Chambers of Commerce of Milan, Monza Brianza and Lodi for international activities), held an Incoming Business event in Milan involving 103 Italian businesses (operating in the food and wine sectors) and 13 foreign buyers selected by the Italian Chambers of Commerce Abroad in the USA, Canada and Mexico. The initiative, developed within the framework of a project called “The Extraordinary Italian Taste” promoted and funded by the Ministry of Economic Development, offered the chance for the companies involved (from Lombardy, Liguria, Abruzzo, Trentino Alto Adige, Friuli Venezia Giulia, Sicily, Apulia, Emilia Romagna, Calabria, Basilicata, Sardinia, Piedmont and Veneto) to establish new contacts and to take advantage of business opportunities through the setting up of nearly 400 B2B meetings.