The successful  Seminar "AUTHENTICALLY WINE: how to grow its presence in the United States, Canada and Mexico" was held in Verona, within the 51st edition of Vinitaly (the so called “largest wine show in the World”). This meeting was part of the project True Italian Taste, promoted and funded by the Ministry of Economic Development and implemented by Assocamerestero in collaboration with the CCIEs of Chicago, Houston, Los Angeles, Miami, New York , Montreal, Toronto, Vancouver and Mexico City. The overseas Italian Chambers of Commerce of these countries have illustrated the new characteristics of those markets, the role of the various distribution channels, the main competitor countries, the best emerging promotional models and the positive trends of the markets.